Monday, July 19, 2010
I used to love the list of Top x frangrances of seasons. I would check, compare, try. Today it bothers me. Essentially, there is no difference between the offer of these lists of respected bloggers and the offers that you get in any chain perfumery shops or beauty magasines. Since when you have summer perfumes, winter perfumes? It was recently made up by marketing machinery which had this brilliant idea that people might buy more if it is a seasonable stuff. So we have now even 'summer', 'sun',' light' perfumes. You add a bit of citrus or bergamot or verbena or thinker the formula and have a summer fragrances and they will line up to buy it.
Of course, we have the intelligent bloggers who really love perfumes and they know about perfumes and they come up now with 'strange' things for summer, as to make up for mainstream and obvious (by obvious for summer I mean Eau d'Hardrien or Eau Parfumee au the Vert or eaux de colognes).
Last year, the first stop at a gas station once we entered France was on a really hot day and, while waiting to pay at the counter desk, the old lady in front of me smelled strong of Mitsouko. Oh, that was heaven. I told myself 'that's France!'. It was also In FRance that I sniffed some heavy oriental Serge Lutens in a port city, on a street where otherwise was smelling strong of cooked sea food. Heaven! My stepmother wears always Opium or Magie Noir and she smells wonderful (I always loved the way the perfumes smell on her) Hmmm, are these summer fragrances or not? I don't know and the lady at the gas station apaparently didn't read any Top 10 summer franges list and she couldn't care less. Oh, yes, I'm being moody today and I'm sure all of all these bloggers (because I trust them , they are smart and they know about it) will agree that in fact you can wear whatever you like in any weather and you can reach for same fragrance in any season.
So, why then these lists? May be, as the intelligent marketing people who invented the summer perfumes made the job, the bloggers know that there is a fact that will be hundreds thousands of people google-ing 'summer fragrances' before they start purchasing. This is how they will get on these blogs. Though I doubt that many will imediatelly buy Manoualia or Attar or wear Muscs Koublai Khan. They might though the new Womanity of Mugler.
I am a summer person. I could leave at over 40 C degrees forever and all I require is a bit of shadow. Winter is a period when all I want is that time passes as fast as possible. From what I understand we are fortunate to live in a quite warm period of the earth and a suprisingly long one. Normally it is much colder if not ice age around here. So that's a time for me to live and I take advantage and most of all I enjoy everything at maximum during the summer. And all perfumes smell much better in the summer. All.
One day, based on these lists, I realized that I could live all my life only with the four Jacques Guerlain, Shalimar for winter, Apres L'Ondee for spring, L'Heure Bleue for summer and Mitsouko for fall. But in fact I use them almost all the time, I will spray at lest 2 of them on me (if I wear Shalimar overall, I will have Apres L'Ondee on my wrists etc). What is left from the seasonal preferences then? Not saying: what do we mean by summer? Is it a matter of how hot it is? Only in the small Europe, we have such differences in summer from a place to other. Also I've had some summers when I've hardly noticed the real season. I worked all day long and in the office the temperature is the same all year long.
So, please, define 'summer'.
What other lists we could have: Top 5 fragrances for a cabrio sport; Top 15 fragrances for wearing while participating in Big Brother or other real TV shows; Top 10 fragrances for wearing in Africa, Asia, South America and other exotic places; oposite, what would you wear in frozen north (what Sarah Palin actually wears when in Alaska?). What is nicely avoided is the Top of fragrances to wear at office (that I would love - Muscs Koublai Khan or Fracas?).
Yes, I'm being moody and nasty today. Of course, the title of my post is 'Summer Perfumes' since I hope also to get some readers or my blog. And I'm also going to make some friends.